Epic Games Is Pretending to Be the Poor Little David to Apple’s Goliath

Gowtham Venkatesan
The Startup
Published in
18 min readAug 20, 2020

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SHOCKER: It’s not fighting for the little guy, it’s a public negotiation tactic.

Apple and Google created quite a buzz this week when they kicked out the popular title by Epic Games, Fortnite, off their respective app stores for violating its guidelines. That’s right, Google kicked out Fortnite too. But 99% of the news coverage would’ve been focused on Apple alone because of the better SEO. That’s understandable. Apple has also given an ultimatum to Epic Games, graciously giving it a fortnight, to make its Fortnite comply with its guidelines or risk losing its developer account without which it can no longer distribute apps on the App Store. I also interviewed a couple of independent app developers who weighed in on this matter. Let’s find out what they have to say.

Epic Games’ feud with Google and Apple

What Happened?

Apple and Google kicked out Fortnite from their respective app stores.

Why this Happened?

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Gowtham Venkatesan
The Startup

I write about Tech. Algorithms. The Future. And that kinda thing you know?