Escape the Productivity Trap With Two Simple Questions

I’d argue every entrepreneur needs to ask these to be effective

Darren Matthews
The Startup

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The ultimate desk setup doesn’t make it easier for us to escape the productivity trap
Photo by Rafal Jedrzejek on Unsplash

Is every busy person you know stuck in a trap?

As I shift directions with my work, I’ve been thinking about productivity.

I know good systems help.

Being organised brings efficiency to busyness. And so, most opt for a simple to-do list. A lengthy to-do list gives substance to our desire to look busy. It create a perception of productiveness.

A completed to-do list is proof of our efforts. An incomplete to-do list signals the opposite.

We chase the checkbox because the item against is on the list. We create environments where the output is more likely. A comfortable office chair, a multi-screen display, and so on. But it doesn’t end there.

Soon, other checkbox items appear which create a perception of working hard.

Achieving ‘inbox zero’ or having no outstanding notifications doesn’t help you accomplish your goals. Although you may think these things are productive, they merely provide bragging rights.

Rational objectivity creates value for others.

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Darren Matthews
The Startup

Following my curiosity — which is decision-making — and sharing what I learn along the way