Ethical Marketing in a Plague

Jon-Mark Sabel
Mar 17, 2020 · 16 min read
Giovanni Battista Tiepolo, 1758. Saint Thecla Praying for the Plague-Stricken.

A dialogue about COVID-19, marketing in the midst of COVID-19, and how businesses should respond, based on the standards they set for themselves.

HAROLD and SALLY are two marketers at a B2C technology startup in San Francisco. Their company offers a mobile app that identifies beer, wine, and liquor by brand and product name — all that’s required is a picture of the liquid itself (it uses AI). They’ve just…