Event Budgets: How to Get Started and Use Your Budget as a Blueprint

Logan Clements
The Startup
Published in
9 min readMay 19, 2020

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You might be planning your first event or your 100th, but no matter the event, virtually or in-person, you need an event budget.

An event budget takes into account all of the money being made and spent around the event. This includes your ticket sales, sponsorships, venue, food and beverage, decor, designs, marketing, technology, staffing, etc.

Already feeling overwhelmed by all the little details of hosting an event? Your budget can act as your blueprint to help you navigate all those challenges and details, keeping you on track to getting where you want to go.

Whenever I start working on an event, the event budget is the first thing that I look at. If the event is an annual one, I can look at the previous year’s budget to see what happened and analyze it to figure out what worked and what didn’t. More importantly, I’m able to learn what adjustments to make moving forward.

Even if it’s a brand new event, creating the event budget or looking at the draft budget, helps me to learn what the goals for the event are as well as the organizer’s priorities.

With your budget in hand, you are able to make better-informed decisions in the event planning…

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Logan Clements
The Startup

Freelance event producer, for sporting events, conferences, galas and more in 🇺🇸, 🇨🇳, & around the 🌏 🎤 Co-host of the Better Events Podcast