Every Successful (& Failed) Marketing Tactic I’ve Tried on LinkedIn

There’s a lot of gold on LinkedIn if you know where to look.

Benjamin Watkins
The Startup

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Photo by Souvik Banerjee on Unsplash

LinkedIn is cringe.

That’s what everyone wants you to believe. The tacky posts. The spammy DMs.

I get it. Because I was doing the same thing. I was spamming everyone with LinkedIn messages a few years ago. I also tried to sound like a thought leader with cringe-worthy posts. I literally had zero idea what I was doing.

I was the definition of cringe.

But then I started to figure out LinkedIn. I learned from people like Darren McKee and Justin Welsh.

I learned how to optimize LinkedIn.

The Wrong Way to Approach LinkedIn

There are so many wrong ways to approach LinkedIn. Here are a few of my favorites:

  • Sending long DMs that have zero personalization
  • Sending DMs that are overly long and not optimized for mobile
  • Sending AI comments to every post you comment on
  • Writing content that has zero emotion
  • Believing everyone is your target market

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Benjamin Watkins
The Startup

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..