The Startup
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The Startup

What Is Account-Based Marketing and Why You Need To Know

An ultimate guide to everything ABM

Photo by William Iven on Unsplash

Account-based marketing has become a buzzword within the marketing industry in recent years. Targeting specific companies with a variety of campaigns has been the common definition of what ABM is.

However, most commonly, ABM is often misinterpreted as simply running some ads to some…

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