The Startup
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The Startup

Executing product strategy using OKRs, Comms, and Pivots to succeed

“Don’t tell people how to do things, tell them what to do and let them surprise you with their results. “— George S. Patton

Photo by Petr Sevcovic on Unsplash

a Strategy is truly great only if it is greatly executed.

1. Strategy Communication

An unknown strategy is as bad, in terms of results, as a non-existing one.

The dreaded Strategy Document

(Tesla’s Product Strategy captured in a single image)

Communication Sessions

The importance of repetition

(Credit to “How Do I”)


From Strategy to OKRs

Building on top of existing OKRs

Measuring and Pivoting Strategy



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Nacho Bassino

Working on online products, currently as Director of Product at XING. Passionate about technology and amazing web/mobile products.