Mastering Facebook Lookalike Audiences

Mack Grenfell
Nov 3 · 6 min read

It’s easy to spend hours deciding which interest audiences you should be targeting. After all, you know your brand’s customers best right?

We can guess some attributes of our customers. If we’re marketing a new app for example, then chances are that it’ll appeal to younger demographics, interested in technology. There are plenty of things we can’t guess about our most likely customers; perhaps it…

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Mack Grenfell

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Advertiser, triathlete, and (ex) crypto-trader — https://twitter.com/GrenfellMack

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