The Startup
Published in

The Startup

Fast Food Is Going All in on Fame

Recent collaborations show the value of celebrity in foodservice

Restaurants chains have always been on the forefront of using culture in marketing. Whether it be placing products in movies or sponsoring sports teams, simple burgers have found a way to be associated with a lifestyle or certain individuals.

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Joe Niehaus

Joe Niehaus

Perspectives on the consumer & retail industries, and the brands trying to upend them