Features vs. Benefits vs. Outcomes — Leverage All Three to Boost Your Sales

Imagine you’re looking to sign up for a new coaching service. Of the ones you’re considering, you read this program description:

“You’ll get an initial consultation, a one-hour coaching session each week for six weeks, and daily email support for the duration of the program.”

And a second one:

“During the initial consultation, we’ll discuss your vision and strategize next steps so you walk away with a couple of immediate wins.

Then for the next six weeks, we’ll hone in on your purpose and create a doable action plan that will move you from sales stagnation into profitable momentum. You’ll be thoroughly supported throughout the program with daily email and phone access whenever you need it.

Imagine how your newfound clarity and confidence will transform the way you do business and in turn what your business does for you.”

Which program sounds more exciting and promising?

Which one do you feel more confident will produce results?

Which one would you go for?

What if I told you these descriptions are actually for the same program?