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Feel-good Marketing
Create a Marketing Plan that Doesn’t Lead to Burnout
I’ve been working in marketing for years, and the more I think about it, the more I realize how much I don’t really like marketing.
Okay, that’s not quite accurate. I don’t like the kind of marketing that I see everywhere, invading my social feeds and inbox on a daily basis.
Most of it feels…well…not great.
It’s why I’ve struggled so much to market myself. Because while I can get behind a lot of these tactics for someone else’s product or service, when it comes to doing it as me, it’s a lot harder.
It took a long time for me to admit that to myself, let alone to the world. But if I’m not marketing myself in a way that feels aligned, then all the marketing in the world isn’t going to bring me the kinds of clients I actually want to work with.
After a lot of consideration of the way people market to me, the way I like to be marketed to, and how I’ve marketed things in the past, I came up with a way of marketing that feels good to me (hence, “Feel-good Marketing”). I’m still in the early days of actually implementing these ideas, so I can’t say yet how effective they’ll be. But I can say that I’m not feeling drained by the idea of marketing myself anymore. And that’s a win in and of itself.
