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How to Find Freelance Clients

7 Tips to Build a Sustainable Client Network

Krista Aoki
The Startup
Published in
5 min readJan 28, 2020

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Whilst working my previous full-time job at the front office of a hotel, someone reached out and asked for simple customizations to her WordPress website.

She was my first freelance client.

I didn’t track how much time I spent on the project, but I remember charging an entire $40 for the work.

Within the next couple of months, I landed my first website design client pitching to someone from Facebook — and built her an entire WordPress website for $400.

I found my next client pitching self-taught tech skills including website customizations, SEO and content writing. I wore the hat as a tech-savvy Virtual Assistant, supporting my clients with writing and design.

Now, I work as a full-time WordPress website designer.

One of the most frequently asked questions I hear from family, friends, and other freelancers is: “How do you find clients?”

There is no one way to find clients. But there are a number of things you can do (every day!) to build a sustainable client network.

Understand Client Needs

Being able to tailor your services will not just land you…

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Krista Aoki
The Startup

I write about personal identity, brand storytelling, + multicultural life. https://kristaaoki.com | https://kapwastudio.co