PRE-SEED FUNDRAISING GUIDE: PART 4

How To Find Investors for Your Pre-Seed Round Without a Network

Tips to fill and oversubscribe your first round

Once you get over the feedback hump with your deck and you’ve closed your first check, it’s time to step on the gas and find more investors. You should pursue as many investors simultaneously as possible. This creates interest in the round and pushes investors over Wait-and-See Hill.

It is the interest of other investors that forces investors to act because there is limited room in the raise. Do not take the single-shot approach where you court one or two ‘great’ investors. Closing a round is about a truckload of lead bullets. Fill your funnel with as many investors as possible and pursue them until they invest or don’t.

Here’s how to find those investors.

How to find investors that are most likely to invest

The people that are most likely to invest in your company often have three things. They trust you (relationship), they invest the amount of money you need (stage), and they are interested in what you’re doing (industry). The greater degree of overlap, the greater the odds they’ll invest. I like to think of each of these variables as…