Written by: Daniel Salcius | “Find Your Flow”

Finding Your Flow Like a Designer, With Advice From an Executive Creative Director

What is flow? What does flow mean? And how on earth can flow be experienced? (Outside of the Progressive insurance commercials).

For the longest time, these questions lingered among the team at Designing North Studios as we navigated the sea of creativity and requirements each project demanded. But that was then. Now, with the guidance of our Executive Director, Lisa Peacock, our team has learned how to position our schedules to find our individual flow. And you can do the same: by following our lead!

Whether flow is a new term for you, or you simply haven’t had the time to explore it prior, we have some advice on where to start and how to access it again in the future.

To start, let’s cover the framework we use to understand what flow is, using this ‘pitch’ from Lisa:

I have to be ready to find flow. I don’t do this consciously, but if I analyze my behavior in retrospect — I get visually geared up to focus. So, focus and flow go hand-in-hand, with a need for focus before I can expect to feel “in the zone.

I need to first get control of my environment, this includes that everything around me is visually pleasing — which brings about a calming effect (that includes noise and movement as well) to create an internal organization of thought. Feeling the calm allows me to jump into the storm of flow where my immersion in whatever I’m doing goes unnoticed until I’m done with my work. That’s the funny thing about this concept, I never know I’m in flow until I’m on the other side of it. It’s like you’re asleep, and then you snap out of it! Being interrupted in flow is tantamount to being woken up suddenly in your sleep. Like my cat Dave Mason does at least once a week.

Dave Mason ‘in Flow’

Flow Explained

As it relates to our studio members, flow is a state of mind where our actions and cognitive thoughts progress with a seamless transition, providing incredible satisfaction and enjoyment in what we are doing. And according to psychologist Mihaly Csikszentmihalyi, flow is a finely tuned sense of rhythm, involvement, and anticipation.

Finding flow during a project is a pinnacle moment in identifying what makes you tick as a creative. This sweet spot for concentration allows complete immersion into any activity, although we most often relate it to working. But much like working on your favorite projects, it indicates a correlation between happiness, interest, and performance. For example, if you love the outdoors and dislike confined spaces, flow likely won’t be experienced in an office cubicle (unless of course, your office is filled with dogs, friends, ping pong, and catered lunches).

So when you try and make sense of this concept, think of flow as a place where you go when it’s time to do your best work; be your best self, and connect with your calling. In short, when the opportunity presents itself, go with the flow.

Watch how one artist/athlete explains her perspective on flow:

You can’t force yourself to find flow, but you can:

  1. Clear your mind with a ritual that relaxes your thinking (monitor your routine and identify what works and what doesn’t). (For Lisa it’s a full coffee press and morning emails answered)
  2. Organize your day, every day — alleviate tension from the to-do list (Lisa uses 1 to-do app called Swipes — that goes back years: everything from current client project to-dos to buy paper towels to remodel the master bathroom. The ‘swipe’ to complete the ‘do’ is elation, but the pressure feels minimal.)
  3. Build a wall between distractions (i.e., put the phone away; use headphones and close your email!) (We all know if we don’t hear from Lisa right away, she’s not ignoring us, but rather “in flow” — which acts as a strong reminder to get there ourselves.)
  4. Identify your ideal setting — where do you work best? What do you need around you to feel at ease? (The overwhelming DN team ideal setting means animal close by, or a window setting that allows for ‘California Dreamin’)
  5. Practice with your attention span — reduce habitual media checking! (We’re on Slack for Teams and rely on each other to share anything really important in our #creative channel — good news being, it’s there when we’re ready to check it.)
  6. Record your moments of flow after the fact — analyze the situation and try replicating it. (During the research for this article, the DN team decided to create a #flow channel in Slack so that we could share what moves us in and out of our creative selves. #stuffworthsharing)

Common Side Effects of Flow

When you are “in the moment” with a strong focus and good energy the creative brain comes to life. With less thought capacity being consumed by stress and tension, you are left with more creative juices for self-expression and creative production. This is all according to science, of course.

Flow eliminates the suppression of ideas.

Flow can reveal your calling or ideal work.

Flow positively affects your mood.

Flow can increase your performance.

Flow motivates you to design your life.

Flow makes you a more passionate person.

The point is, all of these factors culminate in designing a better you, you that has more to offer this world, you that cares for the well-being of a community or team, you that wants to not only see a brighter future for all but is also willing to contribute a bit of extra effort to design the best life imaginable. And in return, you will live a life that hovers above the rest. At least that’s how we see it. Would you like to see our vision in action?

This story is published in The Startup, Medium’s largest entrepreneurship publication followed by 343,876+ people.

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The Carrera Agency/Designing North

Written by

Together, The Carrera Agency and Designing North Studios thoughtfully connect clients with top technology and design talent every day.

The Startup

Medium's largest active publication, followed by +645K people. Follow to join our community.

The Carrera Agency/Designing North

Written by

Together, The Carrera Agency and Designing North Studios thoughtfully connect clients with top technology and design talent every day.

The Startup

Medium's largest active publication, followed by +645K people. Follow to join our community.

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