First Rule of Marketing: Nobody Needs Your Products
Published in
2 min readJun 25, 2019
The first rule of marketing is, unless you are in the business of selling basic provisions or lifesaving medicines, nobody needs your products.
As marketers, it is our job to create desire and make people want to buy products. The best way to do this is by demonstrating how a particular product can solve a problem or fill a void in your customers’ life.
