The Startup
Published in

The Startup

Five Killer Strategies from a Billion-Dollar Mattress Brand

#5 Convert your customers into affiliates.

Photo credit: Ty Carlson

If you live in the United States, then you’ve probably heard about Casper mattresses. A decade ago, when buying a mattress was a tedious and time-consuming task. Five founders (Philip Krim, Neil Parikh, T. Luke Sherwin, Jeff Chapin, and Gabriel Flateman) of Casper came up with an idea to sell…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store