The Startup
Published in

The Startup

Five Killer Strategies from a Billion-Dollar Mattress Brand

#5 Convert your customers into affiliates.

Photo credit: Ty Carlson

If you live in the United States, then you’ve probably heard about Casper mattresses. A decade ago, when buying a mattress was a tedious and time-consuming task. Five founders (Philip Krim, Neil Parikh, T. Luke Sherwin, Jeff Chapin, and Gabriel Flateman) of Casper came up with an idea to sell…




Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +756K followers.

Recommended from Medium

My four rules of strategy and an open invite to get tattoos.

“Dilly Dilly”: Culture in Action and What We Can Learn from Bud Light

How is Business Level Strategy Defined?

Is there something really wrong with Indian ads or is the public getting too sensitive?

Dana Magnus:

7 Content Marketing Trends that Brands CANNOT Miss

What books won’t teach you about customers

Marketing During These Unique Times: Sales Cycles and User-Friendly Systems

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Thakur Rahul Singh

Thakur Rahul Singh

500K+ content views on Medium | For services like SEO, Guest Posting, and Content Writing. Contact me here:-

More from Medium

Here’s how I increased my sales and spent $0 on marketing

Want inbound leads? Here’s everything you need to know

Innovative Strategy To Kickstart Your Business In 2022

How My Coaching Business Earned $1,000,000 (In Profit) Using The POP Method