The Startup
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The Startup

Five Killer Strategies from a Billion-Dollar Mattress Brand

#5 Convert your customers into affiliates.

Photo credit: Ty Carlson

If you live in the United States, then you’ve probably heard about Casper mattresses. A decade ago, when buying a mattress was a tedious and time-consuming task. Five founders (Philip Krim, Neil Parikh, T. Luke Sherwin, Jeff Chapin, and Gabriel Flateman) of Casper came up with an idea to sell…

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Thakur Rahul Singh

Thakur Rahul Singh

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