Five More Email Growth Hacks to Boost Your Open Rates and Clicks

A follow-up to one of my most popular Medium articles

You may have read my previous article in The StartUp, “Are you doing these five things with your email newsletter?” because the title asked a questions, included a number and caught your attention. That’s a lesson you can apply to your own email marketing.

But let’s not stop there — here are five more ways to grow your email list, increase engagement, and make sure people actually open your emails.

1. Hook ’Em With the First Line

Your subject line gets them to open. Your first line keeps them reading.

The first sentence of your email is like the opening scene of a movie. If it doesn’t grab attention, people tune out.

Try this: Instead of a generic greeting, start with an unexpected fact, a bold statement, or a relatable question. Think about the emails you actually read — chances are, they hook you right away.

2. Make Every Email a One-on-One Conversation

Your subscribers don’t want a mass email; they want a message that feels like it was written just for them.