5 Models That All Marketers Should Understand

Fundamental theories to improve decision-making in business.

Daniel Hopper
The Startup

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Theories that every marketer should understand
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Really smart people who work at universities and stuff come up with theories and frameworks that help us to better understand how things work. Business is no different.

So as a business owner or marketer — if we know and understand these theories on the underlying processes behind how business works and how customers behave, the more objective we can be with our decision-making.

Meaning we have a better chance of success.

This article explores five theories and models that all business owners and marketers should understand.

The Ansoff Matrix

The first theory is the Ansoff Matrix, a popular framework for decision-making about growth and expansion strategies. H. Igor Ansoff developed the framework, published by the Harvard Business Review in 1957.

The matrix is called the Product/Market Expansion Grid.

Ansoff’s thoughts were that firms must continuously grow and change to create a competitive advantage.

“Growth is essential to run a business for profit and, to study the growth, Ansoff Matrix is a…

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Daniel Hopper
The Startup

A marketer and gym addict who shares their knowledge and passion of these things and more. | linktr.ee/BYB_Marketing | Inquiries danz_nz@hotmail.com