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Forget what you’ve learned about the perfect pitch deck

What really matters first in that fast five minutes

Elizabeth Shassere
The Startup
Published in
4 min readSep 4, 2018

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There is an inexhaustible amount of content on what constitutes the perfect pitch, and the perfect deck to go with it. You can read about colours, font sizes, text to image ratios, and of course, the all-important financials and the magic hockey stick graph.

And yes, all those things are important and can make a difference between a mediocre and a dazzling deck.

But in order to give a pitch that really hits the sweet spot, it is important to back up and make sure you know best how to deliver what’s on your slides so they can make the impact you need them to.

Poor delivery is like having a dancing elephant on stage when all you want is for that panel of investors to be in awe of the pace of growth on that slide it took you two weeks to get the graphics just right.

You will have seen these pitches yourself- or any presentation really- that are delivered so poorly it is painful to be an observer. You are so busy counting all the “ums” and “actuallys” that you totally zone out on what the speaker is saying. Or you’re getting seasick watching someone pace back and forth across the stage. Or you’re cringing on the presenters behalf every time they do that weird nervous…

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Elizabeth Shassere
The Startup

Author of Becoming a Fearless Leader http://amzn.to/2FR9cS0 | Founder and CEO of Textocracy Ltd.