Formats: The Secret Formula Top Creators Use to Go Viral Over-and-Over Again

Think of it like a blueprint or recipe…

Screenshot of Mr Beasts format | Image by author

Many think going viral is a matter of luck — and in a majority of cases, it may be.

But for top creators, virality is strategic.

There’s a secret formula they’re following.

After spending 20+ hours analyzing top YouTubers like Mr. Beast, Niko Omilana, Sidemen, and Beta Squad, I discovered what this formula is.

… and it often goes unnoticed by those struggling to get attention.

That secret?

Formats.

In this post, I’ll break down what formats are and how you can use them to increase the odds of content regularly going viral.

Let’s get into it…

What are formats?

A format is a successful content framework that is reused over and over again.

Think of it as a blueprint or recipe…

You create something that gets good feedback, you note what you did, and do it again.

One of the best advocates of this content creation approach is Mr. Beast…