Four Deadly Mistakes That Most Startups Make When They Launch

Have you ever wondered why some startup launches are things of beauty while some are a complete disaster? Could it be the fault of the founder for not planning well enough in advance? Or is it the media’s fault for not positioning them correctly?

I actually had those same questions four years ago.

Since then, I’ve researched the launches of many startups and have been a part of many of them as well. Some of those launches have gone great and some of those launches have fallen flat.

What I learned is that all launches are not created equal. Some get more media than others.. Some get more social shares than others.. Some simply have to go back to the drawing board.

Here’s my thoughts on the 4 deadly mistakes startups make when they try to launch and a few ideas that will help avoid them:

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