Four Decades of Advergames

Herman Tulleken
The Startup
Published in
9 min readJun 17, 2019

Since we at Plinq make advergames, we often need examples to show to our clients. Unlike the more glamorous “entertainment games”, advergames are somewhat obscure, and it can be hard to find good, relevant examples. So my team put together a big list of about 100 advergames, and from doing this, we learned quite a lot about them. In this article, I share some of that.

Herman Tulleken
The Startup

Co-founder of Plinq, where we’re turning the advertising industry on its head by using games as a more effective way to sell products.