The Startup
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The Startup

From an App that Made Zero Sense to a Billion-Dollar Company

Largely thanks to an embarrassing misstep by Apple.

Waze. Photo from official website

A few years ago, while covering financial affairs for Israel’s largest news organization, I sat with a former high-ranking Waze employee who told me the story of the company's early days.




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Elad Simchayoff

Elad Simchayoff

I love writing about what I love. Israeli/British. Father, husband, dog person. Support me by joining Medium via this link:

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