The Startup
Published in

The Startup

From Assets to Brands

Do you see your investment as an asset or as a brand?

This article was originally published on The Sociology of Business.

VC’s investing knowledge and operating experience is considered as valuable as their capital. In addition to their operating savvy, VCs now need to develop a strong brand-building experience.

Here is why.

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Ana Andjelic

Ana Andjelic

23K Followers

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.