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Conversion Strategy
From Free to Paid: 6 Data-Driven Triggers That Signal When Users Are Ready to Convert
Whether you have a free tier, or a free trial, these triggers and signals will help you increase conversions
If your product has both a free plan and a paid plan, you will probably have 4 free (actively engaged) users for every paid user. And we are just counting the actively engaged free users here — users who love your product, find value in it, and have been using it for long enough for you to know they are here to stay.
It doesn’t matter how good your product is, or how long your user has been using your product for, in all likelihood this ratio would hold true for you.
And that’s a good performance as far as free to paid ratio of users is concerned. So, that brings up the question. Why do some free users happily pull out their credit cards while others stick to the free plan forever?
I’ve spent years helping different SaaS businesses, as well as my own products, solve this exact puzzle. It is not easy, but it is definitely…
