From Petri-Dish to Plate

Charlie Nave
The Startup
Published in
8 min readJan 14, 2020

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The Companies Leading a Food Revolution

Last year saw considerable growth in the clean meat and alternative protein market and 2020 is positioned to be another milestone year as we see even greater adoption of meat and dairy alternatives by fast food and supermarket giants globally.

As well as continued growth in the roll-out of plant-based meat, we will also see significant advancements in the “lab-grown” or “cell-based” sector which grow animal proteins in the lab without killing the animal.

This growth is being led by a growing consumer market with a much greater understanding of the impacts of existing diets on the environment, their health and on the welfare of animals.

So, why are people making this shift and which companies will be leading the charge in 2020 and beyond?

Why People are Shifting to Plant-Based Diets

From 1990–2014, global meat production increased by 77% (double the 37% growth rate of the world’s population).

In a previous article, I highlighted the global data around the agricultural industry, highlighting, in particular, the impact of red meat on the environment. Some countries and farmers have significantly better practices than others, however, there is no doubt that the global impact of red meat and dairy on water, land and greenhouse gas emissions is significant and unsustainable.

As Oxford University highlighted in a recent paper…

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Charlie Nave
The Startup

Holon Global Investments. Global emerging technology and innovation. Views are my own.