GaryVee’s Successful Book Games NFT Launch Will Go Down in History as a Game-Changer
Gary Vaynerchuk has set a new benchmark for the publishing industry with the launch of his new book while leveraging the potential of NFTs
The Belarusian-American entrepreneur, author, speaker, and now an NFT innovator Gary Vaynerchuk pre-launched his new book Twelve and a half on 27th Aug 21, due for release in Nov 2021. The book explores the thirteen essential emotional skills (such as empathy and self-awareness) integral to life, business and success and provides readers with critical tools to acquire and develop these traits.
But it was no ordinary pre-sale. GaryVee leveraged the potential of NFTs in the most innovative way possible by promising an NFT to anyone who purchases his books in sets of 12 within a given timeframe of 24 hrs.
And guess what?
The book became an Amazon bestseller in multiple countries within a day of its pre-launch. More than one million copies were sold before the release. So much so that Harper Collins, the book publisher, had to delay the book’s release by two weeks to allow more time to print the copies.
