The Startup
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The Startup

Gauging the Effectiveness of Super Bowl LV Commercials

Using Twitter Data to Quantify Reactions to Various Advertisers

Tweet Count

Accounting for missing data, Oatly likely had more total tweets than Doritos.
L to R: Paramount vs. Snooki; DoorDash vs. Big Bird; Tide vs. Jason Alexander (The later two Paramount ads are not relevant.)

Other Forms of Twitter Engagement

Twitter Sentiment Analysis

Higher value indicates more positive sentiment.

Google Trends

Winners and Losers

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