Getting Your Startup’s First Customers Is Easier Than Most Entrepreneurs Realize
Yes, customer acquisition is hard, but it doesn’t have to be as hard as you think.
Getting customers is hard. It’s also the most important part about building any startup. After all, if you don’t have customers, you don’t have a business. But getting customers isn’t nearly as difficult as it used to be thanks to the Internet. At the very least, the Internet — and modern web advertising techniques — should make getting your first customers simple. All you need to do is create a micro-brand.
To help explain what a micro-brand is and why it’s so powerful, I’m going to retell a story one of my students recently shared with me. For context, she’s a social media content creator. Let’s call her an “aspiring influencer.” By that I mean she’s trying to build a large following for herself on platforms like TikTok, Instagram, and YouTube, but she’s not a household name yet.
Doesn’t matter. At least, it doesn’t matter in terms of building a micro-brand and getting your first customers.
If anything, the opposite is true. The important part of my student’s story that I’m about to share isn’t that she’s the biggest up-and-coming creator on social media this side of Charlie D’Amelio. What’s…
