The Startup
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The Startup

Getting Your Startup’s First Customers Is Easier Than Most Entrepreneurs Realize

Yes, customer acquisition is hard, but it doesn’t have to be as hard as you think.

Photo by Pickawood on Unsplash

Getting customers is hard. It’s also the most important part about building any startup. After all, if you don’t have customers, you don’t have a business. But getting customers isn’t nearly…




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Aaron Dinin, PhD

Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @

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