The Startup
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The Startup

Goals? We Don’t Need No Stinkin’ Goals!

The middle ground between setting a grand strategy for your company and just going with the flow

A photo of a hockey goaltender standing in front of ais goal.
Photo by Tony Schnagl from Pexels

When I left a good job in corporate America to start my one-person software development consulting and training company, Process Impact, I didn’t set myself any specific goals. Of course, I had the generic goal of, “Gee, I hope I get…




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Karl Wiegers

Karl Wiegers

PhD in organic chemistry. Author of 13 books, mostly on software. Guitars, wine, and military history fill the voids. and

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