Going Through a Rebrand Amidst a Pandemic to Grow a Company From a Single Marketplace to a SaaS Provider

Learning and insights of helping a company evolve its mission, values and visual identity in a forced remote work environment from an in-house perspective.

Luis Hermosilla
The Startup
Published in
11 min readMar 2, 2021

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Woman enjoying a coffee in front of a laptop at a coffee shop
Photo by Andrew Neel

Backstory

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Luis Hermosilla
The Startup

Lead Experience Designer. Digital wanderer. Based in London. Passionate about all things design. Music, art and photography enthusiast. www.luigiht.com