Good, Fast, or Cheap — Pick 2 to Grow Your Business
Because you can’t offer all 3 for long
I was getting my kitchen remodeled the first time I heard this phrase:
“You can have it good, fast, or cheap — pick any two.”
It turned out to be true with any of the contractors I hired:
Good + Cheap. The guy who installed my cabinets did great work, and his prices were reasonable. But I had to wait for months to get on his calendar.
Fast + Good. The electrician lived close by, so he could do the job quickly. And his quality was top-notch. But his invoices? The total due nearly brought me to tears.
And…
Cheap + Fast. Honestly, this wasn’t a combo I was interested in trying. Why would I want, say, a cheap, fast kitchen sink installation if I was going to deal with a leak within months?
The choice among good, fast, or cheap stuck in my head, and whenever I needed to hire someone for a home improvement project, I thought about it.
But, whatever service you offer, it holds true. And as a business owner, you get to choose which two you want to be known for.
Whether you’re a contractor, architect, musician, graphic designer, or writer, you get to set your:
