Goodbye Instagram, hello Ello

Samuel Zeller
The Startup
Published in
10 min readJan 12, 2018

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A modified version of the Ello logo (original one is by Berger & Föhr) on an awesome background by Efe Kurnaz.

Do you remember Ello?

In the fall of 2014 headlines praised it as “the Facebook Killer”, apparently it was created as an ad-free alternative to existing social networks. Well guess what, it hasn’t died… their founders never intended it to be a Facebook killer.

It was always about artists, and it’s now better than ever.

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Samuel Zeller
The Startup

Swiss photographer based in Geneva. Fujifilm ambassador. Writing about photography, art and social media. Editor of photomachina.com