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Google Analytics 4: Events Review
A learning journey with CXL Institute, in Digital Analytics
Last post people! Last week reviewing my CXL Minidegree Program for Digital Analytics. 🤓
Welcome to my 12th week, reviewing the CXL Institute Minidegree for Digital Analytics. This week, I have something fresh for you… This week we are going to discuss about Google Analytics 4, and event tracking. So, follow me to learn more on the matter…
Introduction
Google Analytics 4 is the latest Analytics version, introduced by Google about 3 months ago. The “next generation of Google Analytics is for all Analytics users: those with only a website, only an app, and those with both! The posts and courses around the platform are countless, since Google announced their new platform. This is a major change for us — the people who knew and loved Universal Analytics. Google Analytics 4 has a lot of different features. Some of them are made to ease our lives, and others are made — maybe — to prepare us for a cookie-less future.
In today’s post, we are going to discuss about events, which is the main concept around Google Analytics 4.
