Google Announced a New Update to Rank Higher & Get More Traffic

Here’s how to benefit from it

Image generated by the author using DALL·E 3

Google has announced a new update a few weeks back.

Surprisingly, almost nobody is talking about it. But it might be a game-changer for small website owners like us.

Let’s dissect this together and see how to take advantage of it.

1. A feature that allows you to rank higher against popular domains

This is a biggie.

Search results are usually sorted based on the popularity of the website. Put simply, the more popular a website is, the higher the chances of ranking. (If you’re an SEO veteran, you’ll cringe because of the oversimplification.)

But let’s say people discovered you through an article and came back to your website regularly.

Thanks to this new feature, Google is going to show your website at the top of the search results because it will keep track of the searcher’s behavior.

Here’s what Google states:

We’ll also make it easier to find and visit your favorite sites. For example, if you’ve searched for something a few times, like DIY instructions for a backyard project, and keep returning to the same web page…