Google & Apple — A Tale of Two Product Cultures

The data-driven engineering approach and the intuition-driven liberal arts approach

Google’s data-driven “engineering” approach

Apple’s intuition-driven “liberal arts” approach


The Startup

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Jens-Fabian Goetzmann

Written by

Head of Product Growth @ 8fit. Formerly @ Yammer, BCG.

The Startup

Medium's largest active publication, followed by +469K people. Follow to join our community.