Member-only story
Google Tag Manager Review — Prt 4
A learning journey with CXL Institute, in Digital Analytics
Welcome to my 9th week, reviewing the CXL Institute Minidegree for Digital Analytics. This week, we’ll have Google Tag Manager, Part 4: Custom Dimensions & Metrics (in case you are wondering, you can find my previous posts here: Prt 1, Prt 2, Prt 3).
Introduction
From time to time, you are in need for some very specific information to answer very specific questions. Information that Google Analytics doesn’t provide on it’s own and you have to customize them. Fortunately, Google Tag Manager helps make this easy.
So, let’s get started…
Understanding Customer Dimensions & Metrics
We’re going to start by setting up our beloved question:
Why would you need this?
Well Google Analytics does a great job on collecting a ton of data. It’s got page views, it has browser details, it has events you can set up to track specific behaviors, but sometimes events aren’t enough. Sometimes you actually want to have a very specific dimension or metric and in this post I’m going to show you exactly how to set this up.
