Google’s Pixel Identity Crisis
There is an old figure of speech that goes “jack of all trades, master of none”. It can be perceived in a multitude of ways. On the one hand, it denotes versatility as the subject in question is good and proficient at multiple skills. On the other hand, it means that the same subject may also be quite average at everything but not skilled enough to be excellent at anything. This is the classic quality versus quantity dilemma. Outside of the personality of individuals, this rule can also apply to cell phone manufacturers. Where a company will over extend itself to meet all sorts of different niches with a single product. By taking a strategy of throwing everything at the wall and hoping that something sticks, the end user sees the sloppiness and moves on to something else. As I see it this has been the trouble with Google’s Pixel strategy.
When people think of the Pixel line of Android phones from Google, there are two differentiating factors that come to mind: the camera and the overall software experience. With every Pixel release that comes every fall, there is always an improvement in the way of still photography. From smart HDR to night sight and everything in between, whenever Google improves something with imaging the market takes notice. The other hallmark feature of a Pixel is a streamlined and simple software experience that is updated monthly for 3+ years, better than any other…
