Google’s Third-Party Cookie Phaseout: What Marketers Need to Know.

Jervis
Jervis
Feb 21 · 5 min read

In 2020, Google announced it would phase out third-party cookies from Chrome browser over two years. Marketers have since been speculating on the negative consequences this could have on targeted campaigns and reaching new customers. Google Chrome accounts for 64% of the global market share, making it the most widely used browser that allows both first-party cookies and…