The Startup
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The Startup

Gucci’s $12 Sneakers You Can’t Wear and the Rise of Digital Fashion

Diving into the new trend of paying money for things that don’t exist

Gucci Sneaker Garage

Since the start of the pandemic, the majority of social interactions shifted to screens. And not surprisingly so, social media, online games and video conferencing apps became the only way to connect and talk with other people.

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