Here is what you should know about Data Ethics in Neuromarketing
Our relationship with technology is very intimate and close. We use tech for just about anything right now, from connecting to other people , storing our data and making a living online. As our knowledge of the brain, neuroscience, and technology evolves, these intertwining fields propose an interesting future for all of us.
What are the limitations of today’s technology?
Technology can now monitor brain activity and even measure emotions. Is there a valid need to be concerned about privacy? While neuroscience technology may be able to collect significant amounts of data — such as how someone is feeling and what they may be looking at — the technology cannot create a complete image of the mind. Given that we can use brain imaging to determine what has happened (i.e. what image was presented a minute ago) and what is currently happening (i.e. what basic emotions does the person have currently), it is impossible at this time to perfectly predict thoughts and actions.
To protect our privacy, we need to consider what information is accessed, how it’s shared and used at the same time. Right now scientists may be able to generate dictionaries and feature spaces based on thoughts, or recover object and image representation in the human mind. This ability is…
