Here is Why The “Mona Lisa” is Worth $870 Million. And How You Can Increase The Perceived Value of Your Product.
Incredibly successful marketing case study and actionable advice that you can use.
I’ll be completely honest about the fact that I’m not an artist or a huge art fan, although I visit museums and enjoy good paintings every now and then.
However, as a marketer, I’m confident to say that I know a thing or more about marketing. And let me tell you that there are a lot of lessons to unpack here about the grand painting of the Mona Lisa.
Here’s a little background about the worldwide-famous piece of art to help refresh your memory and keep you up-to-date...
- Currently valued at $870 million as of early 2023
- The Mona Lisa Cannot Be Bought Nor Sold
- It’s a painting drawn on poplar plank, a type of wood
- It’s kept behind a bullet-proof glass
This drawing alone can help reduce the significant number of hungry people. It’s a little twisted to think that some colors on a canvas are valued much more than people’s lives, don’t you think? Yet, it’s a world we’re living in.
I can understand the reasons behind the system but I will never agree with how it works.
