Here’s A Marketing Strategy That’s Helping MasterClass Build A $3B Empire
Get smarter at doing marketing that doesn’t feel like marketing.
Published in
5 min readJul 6, 2022
MasterClass is should be its own marketing masterclass.
And surprisingly, it’s mostly SEO driven.
Let’s break down how they do it.
Step 1: Create products people love
Pre-funnel: The best marketing is built into the product.
MasterClass makes its courses easier to sell, by making it easier to perceive the value right from the get-go. MasterClass starts the marketing process even before a course is created.
- First, it handpicks topics based on research.
- Then, it handpicks the best well-known experts to build a course with.
- Finally, it breaks things down in an easy-to-consume manner.
This might sound obvious.
But I still see way too many brands design, develop, and build a product to only then approach a marketing firm to help them sell the product through paid ads.
