The Startup
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The Startup

Understanding the Basics of Design Thinking Will Change Your Life

Even if you’re not a designer

“Vintage steering wheel and dashboard in classic car with bushes in the background” by Esmee Holdijk on Unsplash

“The most secure source of new ideas that have true competitive advantage, and hence, higher margins, is customers’ unarticulated needs,” — Jeanne Liedtka

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