Here’s Why Your Google Ads Cost More in 2019.

The dirty little secret that’s driving up your Cost-Per-Click rates.

Pedro Sostre
3 min readJun 24, 2019

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Me throwing money at Google every month.

It seems like Cost-Per-Click (CPC) rates are constantly on the rise and achieving a positive Return on Investment (ROI) on Pay-Per-Click (PPC) ads gets harder every year. Usually you chalk it up to competition and/or market saturation.

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Pedro Sostre

CEO of Builderall, an all-in-one marketing platform that has helped 2M+ businesses launch & grow faster. Published Author & Speaker.