Here’s Why Your Google Ads Cost More in 2019.

The dirty little secret that’s driving up your Cost-Per-Click rates.

Me throwing money at Google every month.

It seems like Cost-Per-Click (CPC) rates are constantly on the rise and achieving a positive Return on Investment (ROI) on Pay-Per-Click (PPC) ads gets harder every year. Usually you chalk it up to competition and/or market saturation.

Unfortunately, despite Google’s original motto, “Don’t be evil”, there’s something more sneaky at work here.

Google Ads Recommendations.

I wrote about Google’s decision to start auto-applying their recommendations to your Adwords campaigns back in October 2017.

It started with small suggestions and tweaks to your account, but now they are full-on creating new ads for you and auto-applying them if you’re not paying attention.

This is a bad thing and they are not helping you by doing this. Google’s algorithms try to create ads that get high click-through rates. This is not the same as driving qualified traffic to your site.

High quality Google Ads are an important part of Conversion Design, a complete approach to product marketing that I have been developing for the past 15 years…