Here’s Why Your Google Ads Cost More in 2019.

The dirty little secret that’s driving up your Cost-Per-Click rates.

Me throwing money at Google every month.

It seems like Cost-Per-Click (CPC) rates are constantly on the rise and achieving a positive Return on Investment (ROI) on Pay-Per-Click (PPC) ads gets harder every year. Usually you chalk it up to competition and/or market saturation.