How a Brand Voice Mood Board Destroys Misalignment

Alex Hughes
Mar 22, 2020 · 5 min read

Can we be honest about voice and tone for a second? Your stakeholders are probably struggling to understand it. In fact, some of the writers on your team are probably struggling to use the right voice and tone.

It’s a squishy topic. Content that I perceive as friendly, you may perceive as too informal. Who’s to say what an approachable tone really is?