How a Successful Youtube Campaign Raised $20M to Plant 20M Trees

Using influencer marketing to save the world—one tree at a time.

Image courtesy of the author

Jimmy Donaldson is a 22 years old young man from North Carolina who makes youtube videos. In 2019, he was going to hit an important milestone, and he wanted to have a special celebration.

Jimmy, also known as Mr. Beast, was going to hit 20 million subscribers. He posed the question to his subscribers about how they would like to see him mark the event. Amongst a myriad of responses, one particular request started gaining round.

People wanted him to plant 20 million trees.

This, of course, wasn’t going to just save the Earth, but 20 million more trees certainly wouldn’t hurt. In fact, according to The Guardian, tree planting “has mind-blowing potential” to tackle the climate crisis.

Reddit memes that sparked the idea (Image Source)

Said Mr. Beast:

“People just keep making fun of our generation for retweet activism and not actually doing something…This is our chance to show the…